These projects showcase on a range of retail and spatial thinking, all in collaboration with 3D designers and producers. As the creative leader on this account, I approached each challenge with strategic thinking around the full consumer journey, retail differentiation, brand equity and material elevation.

Role: ACD or Senior Designer
Designers: Chris Rotondo, Alli Koch, Chris Crammer, Kaleb Durocher, Amy Fastenau
Agency: Latitude

Great Clips asked us to help them connect existing and new customers with the brand's promise and tagline, "It's gonna be great." Our solution: Every one has great in them. We made GREAT stand out with people who have their own look and sense of individuality. The campaign launched with in-salon graphics and included detailed installation guidelines, a brand campaign evolution and style guide, print ads and social tactics. The print ad system is a crucial tool that helps maintain brand consistency across the 171 Great Clips markets. It involved concepting and overseeing over 500 different ad and coupon sizes, and the system had to work for a variety of users, from salon owners without a design background to other creative agency partners. 

Role: Art Director & Lead Designer
Photographer: David Markley
Agency: Periscope

Playful and filled with excitement, Target's Holiday Kids Catalog was all about making everyone feel like a kid again. It showcased top gifts and unexpected, quirky finds while highlighting the ginormous assortment of gifts and plenty of savings. The result was fun, festive and undeniably Target.

Role: Art Director & Designer
Lead Photographer: Daymion Mardel
Agency: Target

Target Wedding’s campaign, "Be Yourself, Together," celebrated real couples and their new life together. Couples could create and customize their registry online while getting tips from the celeb blogger, Brit Morin, along the way. The project included a 68-page digital catalog and several print materials that kept couples inspired and excited during their wedding journey. 

Role: Art Director & Lead Designer
Photographers: Philip Ficks, Sean Meszaros
Agencies: 72 & Sunny, Target

C9 by Champion is Target's line of athletic apparel. Drawing inspiration from the clothing's mesh material and new patterns, I concepted and photo art directed images for in-store marketing and social channels. 

Role: Art Director & Designer
Photographers: Lord Jacob Sutton, Ryan Michael Kelly, Cheyenne Ellis, Tim Hollatz
Agency: Target

 

Role: Art Director & Designer
Agency: Target